Longchamp senior leather brand as the French tradition technology and trends in innovation, since 1948 since the establishment of stable and sustainable development. Until now, the brand maintained strong growth in Europe, Asia and America, and in these areas to promote the plan to suit one's measures to local conditions.

The 2012 annual Longchamp out of a total of one hundred boutiques and special counters in the world, located in Hongkong, New York, Dubai, London, St Paul city and Bogota. The new boutique design style full of contemporary feeling and the sense of light, are sufficient store light and shopping space, in the customer shopping experience at the same time, also increased the spatial arrangement of the interest. On 2013 the grand opening of the Regent Street London flagship store is the perfect embodiment of this design style. In addition to large flagship store has opened in 2013, will also start the temporary store plan, for example, at the beginning of 2013 2 at the Paris Lafayette cheap longchamp bags will be ready-to-wear show for 6 weeks, and then at the end of 3 in Paris Saint-Honor é LM Cuir time stamp series of temporary store opening soon. These are located in the world famous shopping destinations immediately introduced characteristic counters have become the window of the Longchamp collection show.

Longchamp global CEO, Cassegrain on 2012 achieved excellent results says, "2012 is us over the years through the all-round promotion of harvest fruitful year, omni-directional communication leadership, clear to the quality and innovation, adhere to the spirit of the strong, are indispensable factors for Longchamp this the great achievements of the year." At the same time, he also will flourish this remarkable results due to the emerging luxury market in Asia and the Americas, in these areas, from Europe to the increasing demand for the commodity, French traditional crafts and elegant style has gradually gained recognition.

Outlook 2013, still, Cassegrain continued: "sustained growth in 2010, 2011 and 2012 significantly, not only due to the series to bring forth the new through the old, must also include the construction of the infrastructure such as logistics and IT systems. In the coming 2013 year, highlights the Cheap Longchamp Bags UK series and LM Cuir time stamp series and Roseau Heritage slub legend series similarly exciting and looking forward to. But London's Regent Street is the focus of the promotion of the opening next year, emerging Asia is also the focus of our attention. Believe in recent years in these markets for their hard work and continued focus on key areas will make the 2013 year is still able to maintain two digit growth."

In addition, the brand of other classic series such as Balzane, Kate Moss For Longchamp, Gatsby, Cosmos, Legend still show no reduction. In 2013, longchamp Le Pliage bags will continue to work with Kate Moss, Jeremy Scott and other well-known designers, bring exciting bag.